The Retail Management System (RMS) is a robust retail solution targeted at different tiers of the retail market, ranging from micro and small-scale businesses, itinerant retailers, mid-sized retailers, and retail chains across all parts of Nigeria and subsequently across Africa.
MY ROLE
TEAM
DELIVERABLES
time line
Nigeria’s retail sector contributed 16% to the nation’s GDP in 2017 and is projected to reach 20% by 2025, valued at 454 billion Naira.
This growth presents a major opportunity for Prunedge to serve a wide range of retailers, especially those at the bottom of the pyramid who remain underserved.
Running a business for micro, small-scale enterprises and itinerant retailers is often fragmented due to limited support and lack of access to credit. A 2021 Prunedge study found that 82% lack access to credit, though 76% are open to it.
However, 83% face supply chain issues, including financing, pricing, and availability. Many also struggle to save, reinvest, insure goods, or plan for retirement, putting pressure on both their businesses and personal lives.
The Retail Management System (RMS) is a scalable solution designed for all tiers of the retail market, from micro businesses and itinerant retailers to mid-sized and large chains across Nigeria and beyond.
It addresses key challenges in sales and supply chain management while offering value-added services like business financing, savings, insurance, and pension support.
Leading the Design Effort
Working with developers, a supervised intern, and product managers, I led the design efforts as the product designer, using Agile methodology to drive collaboration and progress across sprints.
I co-led a problem-solving session with the CPO, PMs, designers, and engineers to align on feature requirements.
Features were iteratively improved based on field studies, sprint feedback, and user input.
I facilitated usability testing with real users to validate ideas and uncover insights.
I also supported onboarding for new features and maintained our design system consistently.
Defining the Problem (HMW)
After getting more about the user's pain points, I focused my attention on three (3) primary pain points that needed to be resolved while also considering the business goal thereby making it a win-win at both ends. I then created the How Might We questions in light of the user's complaints.
This analysis identifies businesses competing for market share in a specific industry or segment. Beyond observing competitors’ strengths and weaknesses, the focus is on improving the product to gain a competitive edge. I compared several retail apps similar to our planned product to find ways to enhance user experience and reviewed Booosta’s specific business requirements and features.
Finding Patterns and Competitive Benchmark
After identifying my How Might We problems, I continued my research into similar apps to Booosta and conducted a competitive advantage benchmark on the features of the How Might We problems and how they attempted to solve them.
Creating a system with the team
We did have a comprehensive design system that contained type guides, colours, components, and icons guide. and lots more.
This was done to lay down set principles of how every element was to be used on the Retail management system and other company’s projects/products.

Using Insights to Design
To bring the product experience to life, I created intuitive interface designs for the core features.
Iterative Testing Phase (Usability Study)
Participants: 19
Location: Retailer’s Market
KPIs: Conversion Rate, System Usability Scale, Response Rate Methodology: Unmoderated, Moderated
Usability Testing Findings
I, the PM, and other members of the design team conducted field studies research at our different locations for retailers, to identify how easy or difficult it can be
The day came for testing, and obviously, I picked my co-workers as my guinea pigs for the trial. “Well, after all, they are part of the audience.”
We conducted an early usability study with 7 participants. Participants were asked to navigate through the prototype of the product and perform certain tasks.
Key Metrics
65%
23%
15%
Of onboarded retailers are active on the platform daily.